Set on the southern shore of Lake Lyndon B. Johnson in the Texas Hill Country, Horseshoe Bay is a resort-oriented city that straddles Llano and Burnet counties, roughly an hour northwest of Austin and just west of Marble Falls. The community grew out of the Horseshoe Bay Resort, established in 1971 on former ranchland once known as the Coke Ranch and developed around golf, boating, and lakeside recreation. Horseshoe Bay incorporated as a city in 2005, formalizing a place that had already spent decades building its identity as a Hill Country destination. The resort remains the center of gravity here. Its Robert Trent Jones-designed golf courses, tennis facilities, country club, and marinas draw both residents and visitors, while Lake LBJ itself anchors boating, fishing, and swimming through much of the year. The lake's relatively constant level, maintained by the Highland Lakes chain, makes waterfront access especially dependable, and marinas plus a yacht club support an active boating culture. Beyond the resort, the surrounding hills offer Hill Country scenery, wineries, and small-town destinations within a short drive. Horseshoe Bay's small permanent population skews toward retirees and second-home owners, giving the community a quiet, low-density feel compared with the faster-growing suburbs nearer Austin. Most residents own their homes, and the housing stock ranges from golf-course and gated-community properties to waterfront lots, condominiums, townhomes, and Hill Country acreage. Public schools are provided by Marble Falls Independent School District, which covers a broad swath of the surrounding Highland Lakes communities, and the city is served by its own general-aviation airport that supports resort travel. For buyers seeking lakeside scenery, resort amenities, and a small, established community, Horseshoe Bay offers a distinctive alternative to urban Texas. It combines dependable water access, year-round recreation, and a relaxed pace while keeping Austin and the wider Hill Country comfortably within reach.